Theme Park Appoints Head Of Marketing
2 April, 2014
Oakwood Theme Park has appointed a new head of marketing as part of its ongoing investment programme.
Graduate Clare Stansfield has more than a decade’s experience as a marketer across a wide range of businesses.
She moved to Tenby in 2012 and has a two-year-old son, who is delighted with his mummy’s new role.
“I am delighted to have been given the opportunity to head up Oakwood’s marketing team,” said Clare.
“Oakwood experienced a significant increase in visitor numbers last year and I am really looking forward to building upon that success.
“The park invested £4.5 million in its new Neverland area and this year we have more major investment that will see the creation of a new soft play area, a children’s ride, a whole new themed restaurant and something very exciting planned for the summer!” she added.
The Pembrokeshire park enjoyed its busiest season in more than a decade last year following the opening of the Peter Pan-themed Neverland.
As a result visitor numbers were 40 per cent up on the previous year and bosses are keen to continue growing the business.
Park Director Dominic Jones said: “Clare’s appointment and the ongoing development of our marketing department alongside the investment in the visitor experience is a clear indication of our growing ambitions.
“Our aim is to continue to grow, expand and improve the theme park and welcome more visitors.
“Pembrokeshire is an amazing place to visit and our job is to work alongside other attractions, accommodation providers and tourism bodies to ensure we are showcasing what this region has to offer.
“With Clare’s help we plan to further raise our profile and establish ourselves as a must-visit attraction,” he added.
The park, which re-opens to the public on April 11th, is also planning to continue developing its close links to the local community.
Set in 80 acres of spectacular countryside Oakwood is Wales’ biggest family adventure with more than 30 exhilarating rides and amazing experiences to discover.
A unique combination of attractions includes world-class roller, tower and sky coasters, spectacular family rides, children’s themed play areas and so much more.
Issued by Oakwood Theme Park. For more information and to arrange interview and picture/filming opportunities please contact Clare Stansfield or Dominic Jones on 01834 815170.