3 August, 2014
Tourism Bosses Visit Oakwood Theme Park
Tourism chiefs from VisitWales spent the day at Oakwood Theme Park as part of a campaign to promote the Pembrokeshire attraction.
VisitWales’ Head of Marketing Mari Stevens and Head of Partnerships and Policy Jane Richardson met Park Director Dominic Jones and Oakwood Head of Marketing Clare Stansfield as well as Sue Elaiho, Director of Aspro UK.
The visit is the first step in a new initiative which aims to raise awareness of the theme park further afield.
Among potential projects under discussion were a possible story-telling festival at the park as well as a summer music festival and a new trail.
VisitWales are also providing a special Welsh-inspired video which will be broadcast on to a curtain of water as part of the park’s ‘After Dark’ late-night opening events which take place on Wednesdays and Saturdays in August.
Marketing bosses from Oakwood will also travel to Cardiff to meet VisitWales’ marketing team to discuss other ways to help promote the park to a wider audience.
Oakwood Theme Park’s Dominic Jones said: “It was fantastic to welcome two such senior members of the VisitWales team to the park and get the opportunity to discuss ways of us working together in the future.
“Their help, support and enthusiasm was very much appreciated and we are extremely excited by the potential of what was discussed,” he added.
In the past two years Oakwood Theme Park has invested in excess of £5m in a series of new attractions and additions to the park. Last year they opened the new £4m family-themed Neverland attraction.
Among the new attractions which have opened this year are the indoor soft-play adventure zone ‘Hook’s House of Havoc’, ‘Circusland’, a new themed restaurant, bar and grill and an extended family entertainment zone.
Issued by Oakwood Theme Park. For more information please call Clare Stansfield or Dominic Jones on 01834 815170.